Inspired by our Wild Trail
Our Wild Trail started with our biggest inspiration… Snowdonia’s Craig yr Aderyn (Bird Rock). Generations of our Wild Trail family have been exploring this rock for decades. Standing proudly at the foot of the Dysynni Valley, it’s been our go-to place to stretch our legs, clear our heads and get some fresh air.
Snacks for the outdoors
We love spending as much time outside as possible and wanted to create a snack that would encourage others to do the same. We started to play around with ingredients used in traditional trail mix recipes with the aim of making a snack that would give people the energy to explore their own Wild Trails… and would also be easy to eat on the side of a mountain!
Simple and Natural
As we started to look at other bars on the market, we realised that there were a large number of products with huge ingredients lists full of names and numbers that people just don’t recognise. So, we vowed that we’d keep it simple. We’d use a low number of ingredients to create a free-from bar that would only use natural and recognisable ingredients.
The big launch!
In 2016, we launched our range of healthier Wild Trail snack bars… all made from just five ingredients. We held our launch event on the top of, you guessed it, (a rather wet and foggy) Craig yr Aderyn. We even took adventurer Ash Dykes and former Welsh rugby player Rupert Moon with us to celebrate!
Follow our Wild Trail
To top off our launch, we also paid for the instalment of permanent ‘Wild Trail’ signposts from the base to summit of Craig yr Aderyn. So, to this day, we can guide you to our favourite peak so you can enjoy the views from the sea right back inland to Cadair Idris! If you ever follow our trail then share your pics and tag us on social media @wildtrailsnacks
What happened next?
Since our launch, we’ve been listed in major retailers as well as a host of independents. In 2017, we launched our Carrot Cake flavour and then added our Sweet & Salty bar in 2019. We’ve featured in national media and been nominated for, and won, a whole host of awards. Our bars have found themselves on Arctic explorations, South American jungle expeditions and have even fuelled the Sherpas in the Himalayas! But it doesn’t stop there - this is just the beginning of our Wild Trail…