Friends & Partners

We’re lucky to be pals with, and work with, some great people, brands and events around the UK. Take a look below for more information on our fantastic friends and partners.



Based in Sheffield, the steel city, Cotic Bikes is a truly independent company making bikes that they want to ride. Most of Cotic’s range of bikes is made from steel - durable, strong and a great ride. The Cotic team, including their riders, are fuelled with our Wild Trail bars… perfect as they hit the trails on two wheels.

Website: | Facebook: @CoticLtd

Twitter: @CoticLtd | Instagram: @CoticBikes

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Kelly-Jayne Emmerson is a MTB rider and blogger extraordinaire. Like us, she loves a good trail ride and is often accompanied by her trusty four-legged friend, Bell (woof). She’s powered by Wild Trail, always taking a bar with her to keep her energised on her two-wheel adventures.


Instagram: @kellbellandbikes

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Mountain & Co. want everyone to be excited about outdoor adventure… so you can see why we make the ideal partners! While they’re off exploring nature’s playground, they’re good enough to take the time to share it through their blog… and of course our bars are on-hand to give them some SIMPLE. OUTDOOR. ENERGY.


Twitter: @mountainandco | Instagram: @mountainandco

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Mud and Routes is the UK’s fastest growing digital hill-walking destination. They have 100s of UK hill walking and scrambling routes… including more free walking routes for our beloved Snowdonia than anyone else! They also publish a range of articles and gear reviews, plus you can register with them free to receive a whole host of benefits.

Website: | Facebook: @MudandRoutes

Twitter: @Mudandroutes | Instagram: @mudandroutes

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Explorers Connect is a community of 28,000 people who like to explore new places, try new experiences, meet new people and live more adventurously. In other words, our type of people! This not-for-profit organisation encourages people to challenge themselves while connecting with nature and our bars have joined them on many of their expeditions.

Website: | Facebook: @ExplorersConnect

Twitter: @explorerstweet | Instagram: @explorersconnect

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Howies is an active clothing company based in West Wales. We love them as they make clothes for biking, running and the great outdoors… plus they’re environmentally conscious and passionate about making quality clothes that last for longer. We also love them because they stock our Wild Trail bars in the accessories section of their website!

Website: | Facebook: @howiesclothing

Twitter: @howies | Instagram: @howies

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We’ve supported a number of climbers from the AMI on their climbing adventures across the globe - keeping them energised as they’ve climbed in the Brazilian rainforest, Himalayas, Alps and more. The AMI is based in Wales and AMI members benefit from exclusive Wild Trail offers!


Facebook: @AMIprofessionals | Twitter: @the_AMI

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Angela Jones is a sports coach/teacher, athlete and adventurer who runs Run Wild, a company that helps coach people in running, swimming and kayaking. We love Angela’s philosophy, which is that to get people to enjoy exercise you have to get outdoors and make it fun! Angela and many of her clients power their adventures with our Wild Trail bars!


Facebook: Click to view Group | Instagram: @run_swim_kayak_camp__wild_

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In 2017, we took up a challenge from Tywyn’s Dysynni Hockey Club to play them in the UK’s first ever ‘summit’ hockey match… on top of Craig yr Aderyn (Bird Rock). As a result, we’ve also teamed up with Hockey Wales (the national governing body for hockey in Wales) so that their Members can benefit from exclusive Wild Trail offers. Go Wales!

Website: | Facebook: @hockeywales

Twitter: @hockeywales | Instagram: @hockey_wales

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Whilst we’re mainly based in Tywyn, we also a team working in our Monmouth office. Monmouth Rugby Club plays an important role in the community in Monmouth and we’re proud to be an official sponsor. We’re also happy to support anything that involves being outside, running around and getting muddy!


Facebook: @MonmouthRFC | Twitter: @MonmouthRFC

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In 2019, we launched our Wild Trail Sweet & Salty bar and were delighted to be able to incorporate a premium quality ingredient from another award-winning Welsh brand… Halen Mon Anglesey Sea Salt. Halen Mon’s sea salt has been awarded Protected Designation of Origin status and is now enjoyed around the world.

Website: | Facebook: @halenmonseasalt

Twitter: @Halen_Mon | Instagram: @halenmon