Keeping It Simple

It’s our mission to create tasty, heathier snack bars that encourage people to get outside, get active and explore their own Wild Trail… whatever or wherever that may be. We believe it’s important for us to be a clean-label brand so that people can easily read our ingredients list and understand each item. We don’t want to make products with endless ingredients lists full of scientific-sounding names that leave people scratching their heads! That’s why we vowed to keep it simple - five natural ingredients in each of our bars. Full stop. That’s it!

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